Local SEO offers entrepreneurs the opportunity to promote their businesses and attract local customers. It’s an intrinsic part of digital marketing that usually involves content strategy, on-site optimization, and off-site optimization.
Taking local SEO seriously can increase the chances of ranking for top local search terms used by prospective customers. Even though keyword research is essential for SEO, you still need to invest more effort to rank on Google’s 3-Pack.
Google’s Local 3-Pack
Search engines are getting better at pinpointing the exact location of users via GPS data and IP information. Most online visitors will rather rely on Google’s Local 3-Pack instead of clicking other results in the SERP.
This pack initially contained seven slots until it was recently reduced to three. There are speculations that it may soon contain just one result in the SERP. Every local business needs a robust SEO strategy to achieve this.
It’s glaring that mobile competition is getting intense. However, you can still have an edge over other similar businesses each time a visitor include geo qualifiers in their searches. You can’t afford to make any mistake in your Google My Business page and other local directory listings.
More so, ensure that your citations are consistent across authoritative websites in your industry.
5 Ways Local SEO can impact your business
Local SEO revolves around location-based searches, unlike general SEO. Different brands can enjoy it’s benefits if they take the right approach. It’s never too late to implement a local SEO strategy and notice positive changes within a short time.
1. Boosts online visibility
The truth is that some people are looking for a product or service but don’t have a particular business name in mind. At times, some only need additional information about your brand. Your target customers will be able to find you without any hassle once you focus on local SEO.
A powerful local SEO strategy is useful even if you don’t have an online store or an official website.
2. It’s cost-effective
Many business owners often end up spending a fraction of the amount for traditional advertising on local SEO. This is one of the reasons why small businesses are thriving. Getting listed on GMB is free and you won’t have to spend a fortune when hiring an SEO specialist.
3. Improves credibility
Prospective customers will likely trust your brand if they come across real reviews and enough information about you. This is important for building a lasting relationship. Local SEO can enhance the credibility of your business and people will refer such brands to others.
4. High conversion rate
It has been proven that local SEO has a high conversion rate. Online visitors that discover your business and are satisfied with the information they get can become loyal customers.
5. Mobile marketing is growing rapidly
The majority of today’s consumers use their mobile devices for searches when they need a product or service. They want information and product on the go and will stick to a brand that meets up to expectation.
There is a high chance that some of them will contact or visit the businesses that pop up in the search results.