One can find competition in every landscape including the ever-evolving world of eCommerce. In such a scenario, large retailers need platforms that are not just powerful but also scalable and feature-rich to manage their day-to-day operations effectively. Two big names that often come up in this space are BetterCommerce & BigCommerce.
BetterCommerce promises, “We do it better, and with more flexibility,” while BigCommerce boasts, “Enterprise eCommerce, simplified.”
While both platforms boast a suite of robust tools, but understanding how they stack up against each other is more crucial to make an informed decision. Use this article as a guide to compare their features so you can decide which one is the best fit for your retail needs.
Let’s start!
Overview of BetterCommerce
Let’s discuss BetterCommerce first. BetterCommerce is your go-to stop if you are looking for a platform that provides it all- flexibility and scalability. It offers a range of features tailored meet the needs of large retailers, including but not limited to advanced product management, customisable storefronts, extensive third-party integrations and comprehensive analytics. Its stack is quite modular, so you can tailor it to fit your exact needs.
Overview of BigCommerce
Now, talking about BigCommerce: This platform is known for its user-friendly interface and powerful features. It can be a good option to create and manage your online stores. It provides a package of marketing tools, SEO capabilities, and gives you functionalities you would require succeeding in the world of ecommerce.
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Product Management
BetterCommerce:
- Advanced Product Information Management (PIM): Manage all your product data centrally, including detailed attributes, images and videos.
- Customizable Product Variants: Easily handle different product variations like size, colour and material.
- SKU Management: Keep detailed track of inventory and product details with advanced SKU management.
- Bulk Upload and Editing: Manage large product catalogues with bulk upload and editing capabilities.
BigCommerce:
- Product Options & Variants: Supports various product options and customisations.
- Bulk Import/Export: Provides tools for importing and exporting product data in bulk, making it easy to manage large inventories.
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Storefront Customisation
BetterCommerce:
- Modular Design: Build and customise your storefront using catchy and unique modules and templates.
- Headless Commerce: Leverage a headless architecture for more flexibility in front-end customisation.
- Personalisation: Advanced features to tailor the shopping experience based on customer journey, marketing trends and buyers’ behaviour.
BigCommerce:
- Drag-and-Drop Page Builder: User-friendly interface for creating and customizing pages without coding.
- Themes & Templates: Provides a wide selection of customisable themes and templates.
- Custom URLs and Redirects: Create SEO-friendly URLs and manage redirects with ease.
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Marketing and SEO
BetterCommerce:
- Integrated Marketing Tools: Leverages built-in tools for email marketing, social media integration, and customer segmentation.
- SEO Management: Advanced SEO features including meta tags, keywords, and URL customisation.
- Promotions and Discounts: Flexible options for creating promotions, discounts, and loyalty programs.
- Customer Segmentation: Tools for segmenting customers based on behaviour and purchase history.
BigCommerce:
- SEO Optimization: Comprehensive SEO tools including site-wide HTTPS, optimized URLs, and meta descriptions.
- Marketing Integrations: Seamless integration with various marketing platforms such as Google Ads, Facebook Ads, and email marketing services.
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Analytics & Reporting
BetterCommerce:
- Advanced Analytics: Detailed analytics and reporting on sales, customer behaviour, and inventory.
- Custom Reports: Ability to create custom reports tailored to specific business needs.
- Real-Time Data: Access to real-time data for making informed business decisions.
- Third-Party Integrations: Integration with third-party analytics tools like Google Analytics for deeper insights.
BigCommerce:
- Dashboard Analytics: A comprehensive dashboard that provides insights into sales, traffic, and customer behaviour.
- Customisable Reports: Options to create and customize reports to track specific metrics.
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Scalability and Performance
BetterCommerce:
- Scalable Infrastructure: Designed to handle large volumes of traffic and transactions.
- Omnichannel Support: Seamless integration with various sales channels and marketplaces.
- 99.99% Uptime: Ensures reliable performance with a high uptime guarantee.
- Global Content Delivery Network: Utilises a global CDN for fast load times and improved performance.
BigCommerce:
- Enterprise-Grade Scalability: Built to scale with business growth, handling high traffic and large catalogues.
- Performance Optimisation: Features to optimize site performance, including caching and CDN integration.
Conclusion
Both BetterCommerce & BigCommerce offer robust features that cater to the needs of large retailers. BetterCommerce excels with its advanced product management capabilities and modular, headless architecture, making it ideal for businesses seeking flexibility and customisation. Meanwhile, BigCommerce shines with its user-friendly interface, extensive marketing integrations and strong scalability.
Ultimately, the choice between BetterCommerce and BigCommerce will depend on your specific business needs and goals. So, consider align your priorities in product management, customisation, marketing, and scalability to make an informed decision of which platform is the best fit for your retail operations.