Ecommerce marketing platform means not so much if it is not used with digital marketing, of course, if you want to grow. Sales generation and more traffic require being outstanding to have more consumers.
Do newbies often ask what is the channel to be focused most of all? The same as we have thousands of options to spend our free time, there are different options for your clients, depending on your marketing strategy, goals and your clients themselves. Let’s focus on the most important and widely used.
Organic Traffic
People come to your store when they were searching for something and asked Google, Bing or any other popular system, and you were lucky to suit the keywords. Search engine optimization is one of the free tools you may use, but you should work with it on a regular basis.
Adding keywords is a good idea, but don’t forget to focus on informative and useful content that helps clients to resolve their own daily routine problems.
Remember: your product can be good, but what’s the sense of it when your store is mentioned on the last pages of search results?
Paid Search Traffic
The scheme seems to be similar to the case above. The only difference is that you pay each time for your store being published in search results. It will be definitely first lines with a small mark “ads”, however, not so many people really care about or notice it at all. Some even think that if the company has the money to invest in advertising, they are really doing well and their service should be of decent quality.
Note: paid search doesn’t improve your SEO, you will disappear from top-positions at the moment you run out of money.
Traffic from emails
Obviously, you get this traffic from people who read your message and clicked a link in it. Cases for implementation:
- to decrease abandoned carts;
- to launch promotional campaigns;
- send confirmation of order emails.
One may not believe in email, but almost everyone nowadays has email to sign up on Facebook or receive documents from colleagues abroad. High personalization in the title and in the body of the letter is a major part of success.
Traffic from social media
Here we talk about people who came to your store from places like Facebook, Snapchat, Instagram, Pinterest and so on. The same as with search engines, it can be organic or from paid ads. Be ready that ecommerce ads are very unlikely to be free here: prepare to pay before play.
Nowadays social media insert ads in a newsfeed so naturally, that your ad will look like just one more post. It will not cause a feeling of interruption or invasion, so you will not get an extra negative aura.
Affiliate traffic
Affiliate channel covers traffic we get from websites where our partners tell about your product. Pay per click model is highly popular in advertising, but here affiliates can get money if the click was finished by a conversion (order-making), so you may not worry about losing your money.
Direct traffic
Sometimes we don’t need to google a thing and type necessary URL to get to the place where we want to be. Or we were studying something and come to the page back from our bookmarks.
How often people come to your store directly shows the results of your offline efforts: it can be advertising on TV or radio, leaflets or the results of the campaign in your physical store (if you have one).
Create a special simply for memorizing landing page to count all your online customers to see how effective this or that offline campaign is.
Conclusion
You may feel difficult to handle all the strategies at once. No wonder, as big companies have huge departments to deal with marketing, promotion, advertising, and all that stuff. Start implementing one or two, analyze what was good or not, what to improve to reach your goals in full. Write us all your questions when feeling that something is wrong – we are happy to help you.
