The fact that SEO is efficient is proven by the continuous and enormous growth of SEO marketing spending. Those jumped from $11.44 billion in 2008 to $72.02 billion in 2018 and will reach nearly $80 billion by 2020 (Statista). However, despite the outstanding efficiency of SEO, it’s not the only internet marketing tool you can use to attract traffic to your website. You shouldn’t discard influencers, YouTube, Reddit, and guest posting as they all offer excellent opportunities of attracting more visitors to your site.
4 Ways to Increase Website Traffic Without SEO
1. Create a channel on YouTube
YouTube has over 30 million active users daily and this number grows constantly as people come to love online video more with each passing day. Having an active YouTube channel is not only a way to get extra money, which you will through a partnership deal with YouTube once you gain many followers. It’s also an excellent way to attract customers and stay connected with the ones you have.
It doesn’t matter what your business does, you’ll be able to have a rich YouTube channel by creating educational videos on using your products, behind the scenes of your business operations, or even short pieces on social issues and the adventures of your office.
You should also use your video content to enrich your website. However, be sure to study about web hosting first. You need to understand what kind of service package you will need in order to upload video files to your website without losing in loading speed and risking crashes.
2. Start a Reddit account
Reddit is not a platform for an insane marketing boost, like social media networks are. However, it’s an excellent place for brand building and establishing your business’s reputation as an authority in its niche.
Check out the breakdown of Reddit’s user base from Pew Research Center to see if your targeted audience is there. If so, create an account and start by becoming engaged in subreddits relevant to your niche.
Remember to increase website traffic through Reddit, you need to provide valuable contributions to discussions. Do not self-advertise actively, but be sure to include a link or two with references to your website content.
3. Guest blog
Guest blogging is reasonably efficient and enhances brand building as much as it does your general marketing strategy. In order for guest blogging to be truly beneficial for your business, you need to choose the websites where you post carefully. They must be popular and relevant to your specific niche.
The content you post there must be top-quality so the readers are interested in following the links to your own website.
4. Connect with influencers
There’s data stating that influencer marketing can bring $6.5 return on every $1 invested. While you might not get to this level right away, there’s no denying the efficiency of influencer marketing for a business.
This marketing tool allows you to increase website traffic because it uses the most effective strategy ever, namely word of mouth. As influencers are people who already have a large pool of followers who trust their opinion, an endorsement from them is the best kind of ad.
However, be sure to choose influencers who are followed by your targeted audience. They might have no direct relation to your niche. The main goal here is to find people whose opinions matter for those you are trying to attract.