Why a Bricks and Mortar Business Presence Still Matters in a Digital World

The last few decades have seen rapid advances in technology. The rate of growth of machinery, software, the internet, and everything digital has been unprecedented, and these changes have transformed the way we live. Their insidious tentacles have reached into every corner of our existence, upending the way we shop, the way we meet people, the way we keep in touch with friends, and even the way that surgery is performed.

With so much development and progression, it would be easy to believe that the traditional business model has become entirely obsolete. Machinery can now perform many traditional job roles, from serving retail customers to archiving information. Indeed, it’s never been easier to work without the traditional trappings of employment, and this has led many to hypothesise that bricks and mortar businesses belong in the past.

But is this really the case? Here are just three of the reasons why we think that you should hang onto your office space for a little longer yet…

1. A Prestigious Address is a Great Way to Bolster Your Image


It goes without saying that first impressions count for a lot. Even before you meet potential clients or collaborators, they’ll begin to form an opinion of you, and they have to work with the information at hand. From your website to the way you talk, the way you word correspondence, and the letters that come after your name, the people that matter will judge you based on every little detail. So how can you ensure that you make a good impression? One of the simplest ways is through making the correct decision when it comes to choosing your business premises. A prestigious address is guaranteed to tick all of the right boxes, so make sure that you don’t give up your lease just yet.

2. It Provides a Great Forum for Collaboration

It Provides a Great Forum for Collaboration

Another important reason to rent an office block is because it provides the perfect environment for staff collaboration. Although video calling and the internet have made it easier than ever to stay in touch without meeting in person, there is still something to be said for a little face-to-face communication. An artificial environment doesn’t lend itself quite as well to bouncing off one another, so give your employees the chance to spend some time together to get the best from them.

3. It’s the Perfect Place to Host Client Meetings

As we mentioned above, your clients will use a lot of subtle cues to gauge your reputation, respectability, and professional worth, foremost among them your business premises. Meeting with them in person can go a long way towards fostering trust between you, and that’s very important when it comes to forging a profitable and lucrative working relationship for both of you. Even if you can’t afford to rent somewhere permanently, you’ll find that having access to a virtual office could still prove invaluable to your cause.

Hang onto your bricks and mortar premises today to watch your business boom.