Blogging over the ages has evolved from a geeky self-expression platform into a way that everyone, especially businesses looking to promote their brand, can gain exposure and gather traffic to their main web pages. While still retaining a platform for creative expression, you can harness that power into something that will catch the attention of your audience in ways that you wouldn’t have been able to do without this form of communicating over the internet. Like social media, using a blog can specifically target certain groups with free-form content.
If you don’t already have a blog up and running and don’t know how to get started, thebloggingbuddha.com has comprehensive guides, courses, and tutorials on how to get started, find success and maintain a winning blog for your business. There are so many resources here that can help you navigate blogging like a professional.
Increasing exposure
Blogs are great for SEO rankings, and it’s much easier to find a variety of keywords and hot topics to be posting about, as well as gaining affiliates for your business. Getting your blog mentioned or high up in a Google search will ultimately drive traffic directly to your official website. You don’t only have to write about selling your products, either. If you run an online store, write out tips and fun trends related to your products, or create catchy lists!
Tells your story
You came from somewhere, just like everyone else, and you’re still going down that road. People like authentic people with real stories and you shouldn’t be afraid to share it with your consumers! Use a blogging platform to give insight to readers in how you got to be where you are, and people will appreciate the work you’ve put into what you’ve built, and it will resonate with them, leaving a lasting impression if done right.
Creates a connection
Frequently updating, especially if you run a blog that includes lots of helpful information for its readers, will create a connection with those who follow the writing. You’re now supplying, even more, things that people want, and they’re going to grow an interest in what else you have to offer. Plus, you’re setting yourself up for a way to keep everyone updated on new arrivals, changes, and what to expect from your business in the future! Providing insight in a relaxed, expressive way like through a blog is a good way to get people caring about what you have to say.
Starts conversation
People like commenting on blogs, sharing posts, and signing up for updates. You’re giving your audience a way to speak with you, especially if you’re staying interactive and communicating with the feedback given. Opening up these lines for conversation grows your base of repeat customers, which often make up large portions of sales by companies.
