Marketers and business owners can choose from different types of digital marketing options to advertise their businesses and brands online. They can create and distribute valuable content for a specific target audience, use PPC and other paid advertising platforms like Click2sell.co, Taboola, etc. to generate traffic quickly, utilize search engine optimization strategies (SEO), and maximize social media marketing, among others.
Among the different social media marketing platforms, Instagram is gaining a lot of solid marketing ground. According to statistics, about 1 billion people use this image sharing platform monthly. 60% of Instagram users consciously look for new products on the platform, and 80% of all users follow at least one business. There are currently 2 million monthly advertisers on the platform, so there’s no doubt that this is an excellent way for businesses to connect with their audiences.
So, if you plan to launch your Instagram ad campaign soon, here are some common Instagram ad campaigns mistakes and how to avoid them:
Not having a targeted goal.
Not having clear targeted goals may negatively impact your Instagram ad campaign. Creating amazing ads on Instagram has no bearing if they are not aligned with your business or company’s objectives. Instagram campaign goals differ from brand to brand. Some companies want to raise brand awareness, while others are focused on driving website traffic. It is essential to have clear, targeted goals and have corresponding specific strategies on how to reach those goals. In order to help you have a focused, laser-targeted goal, ask yourself questions such as, “What do you want your ads to accomplish?”
Missing the mark when it comes to your target audience.
As a marketer or business owner, you must understand who your target audience is and what inspires and motivates them. Many companies and brands make the mistake of hiring celebrity endorsers in the hopes of getting a lot of engagement on Instagram. But if the endorser is not relevant or not the right fit for your business, then the ad will probably not achieve its purpose. Take the time to identify your ideal audience and determine the type who will most likely benefit from what you’re offering.
Using only photo ads.
Instagram became very well-known for its photo ads. However, businesses should consider taking advantage of other ad types that are available to them. For instance, you can use up to 60 seconds of video on your business account. You can also make use of Instagram carousel ads that will allow users to swipe additional photos or videos. Finally, maximize Instagram Stories (the most widely-viewed stories on Instagram come from brands).
Not using A/B Testing
It’s highly recommended that marketers and businesses will make use of A/B testing in their advertising campaign funnel, to see which ad (assuming they have at least a few) is making the most impact on their target audience. This feature is available for Instagram business accounts, and it is essential so that you can be sure which ad is delivering the best results. When doing A/B testing, it is good to test various ad elements such as ad titles, images, and ad copy.
With millions of Instagram users worldwide, creating an Instagram ad campaign is the way to go for businesses to build brand awareness, get more leads, and eventually increase sales and affect the bottom line. Make sure that you don’t follow these common Instagram ad campaign mistakes.