Gadgets and Devices

IP Video Surveillance: Reasons Its Rapidly Replacing CCTV

ip surveillance

Technology waits for no one.  Those brands opting to use progressive methods enjoy the spoils of better efficiency.  The industry of video surveillance is no exception.  For example, when it comes to loss prevention, retail stores seek equipment that provides the best abilities.  To date, IP tools are outpacing CCTV resources in a number of ways.

Those using IP video gain advantages over competitors by embracing advanced technology.  IP surveillance provides increased capabilities in the following ways:


Security and surveillance is dependent on leveraged equipment and associated capabilities.  CCTV simply cannot compete with the crisp, vivid resolution of IP video surveillance.  Larger captured frames deliver brighter and more practical images; high-end IP cameras provide more than 10 megapixels, making CCTV capabilities obsolete.


Surveillance equipment seeks highly practical ends.  Unlike, a hobbyist photographer or videographer, equipment is used to catch thieves and keep in-store shoppers safe.  The true value of surveillance equipment is revealed after an incident.  Traditionally, CCTV cameras have not done well in capturing crisp images of moving objects, such as getaway cars and thieves running out of stores.  IP equipment, hosting advanced technology, scans rather than interlaces images, producing better pictures and percentages of apprehended criminals.


The value point of an IP camera is its faithful alignment with digital capabilities.  Competitors of IP video surveillance, those producing DVR equipment, cannot directly compete with pure digital technology.  DVRs interpret an analog signal, converting an image to digital, yet the process involves compression of pictures, often distorting the final product.  However, IP cameras stay true to the digital age; there is no combination of old-to-new capabilities, and no breaks in digital technology occur.


Users report intuitive designs, making operation less complicated and easier to learn for employees.  After all, surveillance equipment is only as useful as operators make it.  In addition, IP users may opt to purchase one or more cameras; the advanced technology allows cameras to sweep a large area of land.  Alternatively, owners of DVR equipment usually purchase multiple cameras due to limited performance, costing stores more money while providing less efficiency.


Users admit a number of extra benefits in using IP systems, such as remote monitoring, ongoing upgrades, and advanced search capabilities.  Users recognize the smart investment aligned with IP surveillance equipment; it saves money while providing a better user experience.  The efficiency produces safer store environments and a lesser chance of loss or roguish behavior. More people are using IP video surveillance over the older CCTV cameras, realizing if they do not keep pace with technology, they will lose profits and customers to competitors who do.


Ask yourself, what is the value of a better in-store ambiance?  Thieves are smart, often targeting stores with shoddy surveillance systems, sharing ‘inside’ information amongst peers.  Stores with faulty surveillance invite potential harm, yet those investing in better safety standards don’t lose profits or in-store ambiance.  Like thieves, consumers observe a store’s ambiance, seeking places they feel comfortable and safe.  Aside from the immediate extrinsic advantages, IP surveillance delivers intrinsic value to owners, such as increased customer loyalty.

Marcus Anderson ran a small security systems company for many years. Now semi-retired, he leaves the managing to his son, while he spends time fishing and blogging online.