The retail environment has changed beyond recognition in recent years. Although we’re living through economic turbulence, the retail industry is still going strong, albeit with a high street that is creaking. In order to survive, some of retail’s key players need to make sure they are getting the best out of modern technology.
Although internet shopping is increasingly popular, it is just as vital that physical stores are still there to complement them. A recent study by Local Corporation found that although two out of three shoppers use at least one device to research and make transactions, a full 46% of them actually use stores’ websites to check prices before they visit the store itself.
Touch screen kiosks are now a big part of the retail environment and have sped up the process of taking payments and receiving customer orders as well as shortening queues. In addition to this, there are a number of other key ways in which touch screen technology has reformed how the sector operates:
Give Consumers More Freedom
Self-service technology has allowed consumers to have a more independent instore experience, leaving them feeling freer during their shopping.
Ratings
Touch screen kiosks make it easier for customers to rate their instore experience, with reviews and ratings noted without the need for awkward interaction with staff members. This means customers are far more likely to give genuine views.
Customer Loyalty
Touch screen kiosks can instantly dispense vouchers and give special discounts, a proven strategy to make customers loyal and retain them.
Website
Nearly all retailers have kiosks which allow their customers to browse and shop online, meaning those without access to the internet are not left out.
Stock Control
Maintaining an online presence also means that retailers can offer products online than they cannot physically stock in-store. Firms can also offer exclusive online deals to their customers.
