Internet Marketing

How to use content marketing to build more links

Content marketing has always played a pivotal part in Search Engine Optimisation, but it is more important now than ever before. As a result of Google’s Panda update it is now crucial to ensure your content is attractive and non spammy. Building attractive content is pivotal to both creating links and acquiring links.

How to write good content

Powerful, attractive content takes time and effort. However, your effort is awarded if you conduct research and spend time on the piece of content. The more time you spend on your work, the better site you will be able to get your content published on. Here are a few tips on how to write good content:

  • Over 600 words
  • Contain an authority link
  • Research the topic
  • Bring something original to the site
  • Grammatically perfect

How to promote content

You should not solely rely on the site you have posted on to promote your content. Social media platforms such as Twitter, Google + and Facebook are an ideal way to promote your articles. Social media should be used for two reasons:

  • To gain more traffic to your post to give the link weighting
  • To encourage more people to link to the post

These are two crucial parts to any link building campaign, you must always promote your own content as it send all the right signals too Google.

How content can build links

Content is a great way to build links to your site as you can send it off using guest posting. Guest posting allows you to post content on niche sites within your subject. The first step is to identify your prospect by using platforms such as:

  • Google search
  • Blogger link up
  • My Blog guest

These platforms allow you to narrow down a niche and contact them through email. Now you have your content prepared with the anchor text inserted you need send the prospect your content, however do make sure you are posting on a quality sites that have:

  • 30+ Domain authority
  • Page rank 2+
  • Original content
  • A strong back link profile

Guest posting is not the only means to acquire links. By posting useful content on your website it can attract more visitors and therefore attract more inbound links.


To summarise, content marketing plays a pivotal part when trying to attract traffic and links to your website. Creating a detailed piece of content ensures that you can get posted on other niche sites or even get links directly to your piece of work and ultimately your site.

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