Optimising your online presence can be challenging, particularly if you are a new business finding their way in a saturated market. However, with a few simple to follow techniques, you can manipulate Google SERPS with lasting results that will put you ahead of your competitors. In this article, we will be looking into how you can target local search with your online presence.
Update User Experience
If you are looking to target local search through updated user experience, you may want to enlist the help of an experienced website design Essex team as they can take your needs and wants and help to optimise the website you have to its full potential. Whether this is adding additional images or changing banners and overall colour theme, this can help to reduce bounce rate and encourage local search traffic to your site. This is beneficial from an SEO perspective also as this has the potential to get you higher in Google SERPS without the need for a PPC campaign.
Submit An Application To Google
One of the first ways to begin targeting local search is to submit Google my business profile to the search engine to appear on Google. This is important when looking to increase the footfall to your local business as you will then begin to appear on the map as well as in voice searches. Though this may take time to get yourself above competitors, this will give you longer-lasting results that are sure to benefit your business.
Optimise For Local key Words
In addition to having a Google my business profile set up, it is important to optimise your website and its content for relevant local keywords. This will help to boost overall search visibility and will ensure that your business appears when a relevant key term is searched. By creating a keyword mapping file and conducting content gap analysis, you take all the guesswork out of keyword targeting, allowing you to get the best possible results from the keywords that you have begun to target for your business. Once this has been established, you can then begin to put together a strategy to keep the campaign on track and get the best possible results.
Engage With People Online
The final way for you to target local search is through engaging with people online. By engaging with people on social media you can encourage those in the local area to take a look at your product or service as they are passing by. By being responsive and helpful on social media, you are much more likely to have a positive interaction with return customers. This is important for a small business as this can build trust between you and your target audience.
Whether you are looking to implement a brand-new campaign, or you are looking to make alterations to an existing local search campaign, the possibilities are endless when it comes to boosting your local search visibility in 2019. Where will you begin with your business?
