While it is obvious to say that the world of business has been transformed and revolutionised by technology, this is a fairly generic cliché which offers little insight into how the transition has unfolded. In fact, the proliferation of technology has had a variable impact on multiple aspects of business, from the way in which products are designed to the primary methods for marketing and selling goods. It is important that you understand this transition in detail if you are to use it to your advantage, and ultimately drive business growth through technology: –
3 ways in which you can use Technology to drive your Business
With this in mind, here are three specific ways in which you can grow your business through technology: –
Use HP 3PAR Solutions to manage your Data
Data has become a central element of modern business, especially from the perspective of storage, analytical CRM and segment marketing. Quite simply, technological advancement has made it possible to store huge swathes of data virtually, and these sets can be subsequently used to develop customer profiles and drive targeted marketing campaigns. In terms of storage, market leading brands such as Pinnacle Data offer a huge range of HP 3PAR systems that can manage large quantities of data depending on the needs of individual business-owners.
Access social media as an Emotive Marketing Tool
In terms of marketing, social media remains the single greatest and most impactful technological innovations of modern times. Scalable, cost-effective and capable of connecting brands to a global audience in real-time, social media has broken down classic marketing barriers and driven higher levels of engagement than ever before. With a proactive and innovative approach alongside an integrated social media strategy, it is possible to publish multiple types of content that engage customers and encourage them to interact with your brand.
Automate Manufacturing processes where possible
While technology has not yet advanced to the point where automated processes and systems can fully replace humans, they have been able to drive greater operational efficiency across a host of industries. In fact, there are numerous types of equipment and software that can be used to automate specific manufacturing process, while also eliminating human error and guaranteeing an optimised level of productivity. This enables business-owners to minimise their operational costs, which in turn translates into greater profitability over a prolonged period of time.