How to make this business profitable and competitive? This will be the first question that you wonder about when you open a cyber club.
To ensure the profitability of the cyber club, you need to consider the following important details: a business plan development, equipment maintenance, staff recruitment and training, etc.
In this article, we have prepared some tips for cyber club owners, employees, and those who plan to do business in this area.
How Relevant Is It To Open A Cyber Club?
Today, almost everyone has a home PC or laptop. Hence, those who want to open a cyber club wonder if this kind of business is high in demand right now.
Despite the widespread use of personal computers, many home PCs belong to the middle price segment, and therefore do not have high power and performance.
At the same time, the field of e-sports is gaining more and more popularity, wherefore most of modern computer games become more demanding in regard to computer characteristics. Given this, a cyber club is becoming a necessity for many video game lovers of all ages.
What Should Be Considered When Opening A Computer Club?
By starting the cyber club business, the first thing you should take into account is the specifications of your PCs. They must meet the requirements for the most popular games, and must also be able to launch new games that will be released in the next few years.
Also, take care of the details: headsets, computer mice, keyboard, gaming chair. Any little thing that your client is going to interact with for a long time is important.
A cyber club is a place for entertainment and relaxation in the group of friends. It is worthwhile to provide the most comfortable atmosphere in it through interior design, comfortable furniture, good ventilation, relaxation areas with snacks and drinks, quality service and more.
When you choose a location, you should consider your gaming center availability to the potential customers and the technical building regulations, such as compliance with sanitary standards, fire safety requirements, etc. Expensive equipment should not be exposed to moisture and should be well protected.
In addition, it is important to take care of getting all necessary work permits and the purchase of licensed software, installing popular games, as well as robust management software for the cyber club. A professional program for managing a cyber club will allow you to administer all the processes: time control, inventory management, bonus calculation, maintaining a customer base, human resources management, etc.
How To Attract New Customers And Keep Regular Ones?
Marketing is an important part of any business’s existence. First of all, you need to take care of outdoor advertising and your gaming center promotion on social networks.
Outdoor advertising immediately lets the potential client know about the services provided by your business. Through the advertising on social networks and the Internet, you can attract an additional audience and find regular customers. This will help your business get a profit faster.
What Income Can You Achieve?
In order to make your cyber club a profitable business, first of all, you should start by developing a clear business plan in advance.
By not doing appropriate mathematical calculations, an entrepreneur risks losing his investments without having succeeded in getting the business to the breakeven point and subsequent income generation.
When you work out a model for a cyber club, it’s essential to calculate all the equipment-related expenses. The most important will be the maintenance and periodic repair or replacement of equipment that wears out over time, rental fee, employee salaries, and advertising.
Your income, first of all, will depend on the use of computers and the Internet directly, from which 60-70% of the club’s turnover will come. About 20-30% of the proceeds will be received from the bar and another 5-10% will be provided by the provision of additional services, such as printing or scanning documents. With proper organization of work and clear calculations at the planning stage, the profitability of a computer club can reach 200%.