Your domain name is your space in the internet, a place where you do your business and manage business-related web and email traffic. Today, most businesses worth their salt will have their own domain. Regardless, many businesses are still not using email hosting despite it being a hugely effective branding and marketing solution.
The process for acquiring email hosting is simple and inexpensive, and the benefits to your business are significant. Here are just a couple of reasons your business needs a custom email domain.
Improved business image
Your company’s email address speaks a lot about you and your business. Customers and applicants will be hesitant to trust your business if you are using a free email hosting provider. Think Gmail, Ymail, Protonmail, etc.
When your business email is hosted free, potential customers may perceive you as outdated, unprofessional, scam, or someone who doesn’t take their business seriously.
A custom domain will send a message that you are committed and established. Custom domains also offer a perception of enhanced trust and security. People gains better trust that they’re communicating with you and not with someone posing as you.
Confidentiality and privacy
Businesses that use free aka generic email domain typically share a company email between different business partner or employees. Custom domains will let you have different mailboxes or separate users, which is essential for limiting access to sensitive information.
Security and control
Messages deleted from a public domain is forever lost. Custom domains will let your control the company data securely. Even if someone leaves the company, the messages will retain the data in their mailbox.
Security measures in custom email offer more business-oriented features than free email providers. You can setup mailboxes with unique user permissions and allow unique permissions between users and admins rather than everyone just having the same access and security role.
Scalability and efficiency
Using a custom domain will let you add or remove mailboxes in tune with your business growth. When you set up your custom business mailbox, it’ll be easier for you to scale. It also saves you significant time, money, and heartaches associated with migrating email to a new domain.
Custom domains will give your company the flexibility to select the right internet and email service provider. It lets you have the flexibility to transfer from one provider to another without the need to change your email address,
You lose the ability to update providers when you’re using a generic, provider-specific email domain. You can opt to move your business to somewhere not serviced by your existing ISP, or the new email hosting provider can help you with the move.
First impressions are vital to any business, especially for SMBs. Consider top email hosting providers to assist you in creating your first or added custom email. Without it, you may be missing out on an easy way to boost your branding and sales. Free email client like Gmail or Yahoo may be good as starter email and a quick solution to your business email needs, but it’s not practical in the long run. Are you considering a business email? Share with us your thoughts.