Internet Marketing

Email Marketing Software: Should You Go For An All In One Solution

Email is one of the best marketing channels for businesses. Even though email has been around for years, it still stands out as one of the most effective marketing tools. However, for your business to benefit from email marketing, you ought to have invested in the right software. You should also learn a few marketing tips and tricks. There are a number of factors you should consider when choosing an email solution for your business. This article focuses on the key reasons why an all in one solution can be a great consideration when selecting your email marketing software

Better Understanding of Your Customers

Using an all in one platform can give you a better view and understanding of your customers. And when you have a better view of your customers, you can find ways to serve them better. Better customer service boosts both sales and customer retention. A better view of your customers can help a lot when it comes to personalisation. With a customer’s age, location, preferences, past purchase records, pages they browsed on your site and other information, you can send different types of personalised emails as illustrated in this Forbes article

Easier to Evaluate Marketing Returns

Another benefit of using an all in one solution is that it makes it easy to evaluate returns from different marketing campaigns. Measuring returns is essential because it shows you whether your efforts are bearing any fruit. With an all in one platform, you can easily tell which campaigns are performing the best and the ones that need more work. And you get to do this all from one platform. 

An all-in-one tool providing basic functionality of several different marketing systems, EngageBay is an inbound marketing platform. They provide one of the best end-to-end marketing automation software, which encompasses major aspects of lead segmentation, automation email templates, email personalization and other tools.  

It Can Be Cheaper

Investing in an all in one platform can actually be cheaper. Service providers are much more likely to give you better deals when you are getting a couple of services from them. Thus, with such a solution, you could end up saving a little amount every month. Moreover, there are a number of service providers offering such packages and thus you can compare a number of plans to find the best fit for your budget. 

There are sites that have already done the work for you by publishing comparison articles and tables for different service providers. Using such reviews will save you time but you shouldn’t rely on them solely. It is good to go back to the individual service providers’ websites to confirm the information. This Sendinblue article is an example of bulk email services comparison. Sendinblue is a digital marketing services provider for small and medium-size businesses. They offer Email, CRM, chat, Facebook and SMS services among others. In addition to cost-saving, all in one solutions can be more convenient because they reduce the number of payments you have to make at the end of the month. 


An all in one solution can be a huge time saver. This is because it allows you to have all your information in one place, send communication from one place, and get all your reports in one place. There is no time wasted trying to combine data or sync some reports from two different sources. When you are not spending a lot of time on such things, you will have more time to focus on your customers. 

Better Lists Segmentation

Since no size fits all in business, segmentation is a must. An all in one solution can make list segmentation easier and more comprehensive. With data from different sources, you will have a number of conditions to use when dividing your lists. Proper segmentation is helpful because it reduces unsubscribe rates, improves email open rates, and increases conversion rates. This contributes to a reliable ROI

Get Support from One Place

Finally, with an all in one solution, you get support from one place. Having to deal with multiple companies when things go wrong or when you need help is not only time consuming but it can also be exhausting. Dealing with one service provider is easier and it takes less energy. However, you have to choose a company with great support to enjoy this benefit. Before selecting a service provider, check how fast they respond to calls, emails, and chat. Do you get support from a real person on time? Are the support staff friendly? Do they answer your questions comprehensively? Check these factors before making a decision, otherwise, you could be stuck with your issue for weeks. 

Other than the support, you should also evaluate reputation when selecting an email service provider. Read reviews on the internet to learn from the experiences of other business owners using all in one solutions. Also, don’t forget to check what a package covers before paying for it. All in one packages are good but you shouldn’t pay for a package with features you will never use. This will cost you more money for no good reason. Evaluate your business’s needs and choose a package based on that.