There are a lot of influencers in the world – celebrities, peers, family members, and money being some of the most common – and technology is becoming another one for the list. We all seem to be guided by the latest releases onto the market with customers camping outside stores to get their hands on the first models. Businesses, as well as individuals, are being influenced by the latest market trends, particularly those relating to technology releases and sales and many have transformed the company and their productions forever.
Whether it’s a startup company or an establish business with a huge client base, more and more are incorporating the newest technologies into their processes and taking the time to investigate the opportunity to invest in further resources that will help to take them forward. The car manufacturing industry has replaced human workers with machines, especially in the risky, intricate tasks; while other areas of manufacturing have also used technology such as digital packaging print and laser engraving.
Cloud computing is just one area of the tech industry that is starting to play a greater role in business, allowing employees to access and work on files anytime, anywhere. When members of the team have to leave the office to go to meetings, make presentations or attend conferences – or just to go home (they do have lives after all), areas of the business can experience periods of downtime and any time that an area isn’t working, they’re not earning.
Cloud computing presents the opportunity to work on files and presentations from anywhere in the world, from the train to their personal computer at home and even their mobile devices, enabling them to keep working whenever they can to hit their deadlines and targets. For this very reason, more and more businesses are investing their hard-earned money in cloud services.
Social media is also playing a huge role in business development, particularly as they try to reach out to new audiences. Businesses, historically, have done all of their marketing by using adverts on the television, in newspapers or on the radio or in the form of other paper-based averts or maybe even by directly calling potential customers. Sites such as Twitter and Facebook, and increasingly Instagram, have allowed them to reach out across the globe and also to interact with their customers to address any questions, complaints or compliments. This helps them to show a much more personal approach to business that clients and customers are showing to truly appreciate.