Every year more and more consumers are growing comfortable with buying online. Businesses of all types and sizes are seeing this and they are attempting to take advantage of this. While sellingonlinecertainlyhasitsadvantagesthere are plenty of mistakes that can be made early. To ensure that you are selling online in the right way you need to make sure that you follow the necessary steps to be successful. Selling online can be a great way to see your sales increase by a large margin in just a short time, but you should look to this checklist in order to start seeing some success.
Your website may already be up, and may look great. However, if your site is not eCommerce ready you may want to add a few things. You need to be able to change products, and their attributes on the go, so you will more than likely need a backend to be implemented-if you do not already have one. This allows you to enable proper product listings on the fly and also, if they available in your inventory. This may cost you some additional money, but it will pay off and you will definitely save on headaches.FunctionalShopping Cart Online shopping is fun, its easy, and it is quick. If your online shopping experience is lacking even one of these attributes then you will turn customers off. You want to make sure you have attractive “add to cart” and “view cart” buttons to highlight the shopping experience. You also want to ensure that the pages that they are on are styled to perfection, and done with class. Low quality design only translates to the customer that you have low quality products.
Search Engine Optimization
Once you have your entire site set up and everything is operational you need to be seen in the SERP’s. It will not matter how good your site is if you are not getting any traffic. Find a great SEO Company to develop a strategy that will work best for you. This will include a healthy amount of both on-site SEO, as well as off-site SEO. This will most likely involve ranking for a set of keywords that involve both your websites message and a product that you are offering.
Method of Payment
You have an endless amount of options that you may chose from when you are considering how to receive payments. Some are better than others, but all have advantages and disadvantages. In general, my advice would be to use PayPal. PayPal does have some disadvantages:
- Collects 3% or every sale
- Collects $.30 per transaction
- Leads off your website
- Not fully customizable
With that being said, PayPal has some advantages too.
- No monthly fees
- Ability to receive payment from credit card or PayPal checkouts
- Easy to use
The most important thing is that you can receive payment from a number of different online shoppers by giving them the option to use PayPal. There are a lot of people who prefer to use PayPal when shopping online so you do not want to miss out on that.
Obviously if you are running a business you know how important customer service is. Online customer service is a little bit different. Some things that you may consider are a live chat option, a newsletter, FAQ page, contact page, etc. Online shoppers expect the online experience to be fast and worry free, so it is important to make the shopping experience feel like that.
Selling online can be your next step to adding some more revenue to your business. You have to make sure that you take the right steps in order to be successful. Investing in your online shopping store is the best way you can make your product work for you. There is more to it that these basics, but without them you won’t have chance. Stick to the checklist, be creative, and start selling online!