3 Simple Strategies for Attracting Top Talent

Whether you’re looking to attract fresh talent or draw experienced employees from other companies, competing with the biggest names in any industry can be a challenge. But don’t assume that means your company needs to resort to hiring applicants with sub-par resumes or no skills.

Just because your brand isn’t well known doesn’t mean your company can’t land competitive talent. When your name alone isn’t drawing the right applicants, you need to employ other tactics to help you recruit the right employees, who will help grow your business to success. Here are a few simple, affordable ideas that could help revolutionize your hiring strategy.

1. Consider Offering Telecommute Days

When it comes to offering competitive benefits to attract the best talent, it’s important to provide options that balance the value your employees receive with how it will affect your business. The best benefits are those that cost your business little to nothing, while still being attractive to employees. The chance to work remotely is one of those benefits.

In recent years, telecommuting opportunities have seen a huge leap in popularity. In fact, more than 40 percent of all employed Americans work remotely at least part of the time.

Depending on your industry and line of work, allowing your employees to work from the comfort of their homes can provide them with some level of freedom, without slowing down your business or even affecting the workflow. Of course, this doesn’t mean your company should provide daily telecommuting opportunities.

Instead, allowing a few remote workdays each month, or the option to work at home during inclement weather or around the holiday season can be a great way to show your employees you care about their well-being.

2. Offer Competitive Benefits

Offering competitive benefits, including some of the latest tech toys, might cost your business a pretty penny. However, knowing all the abilities a smartphone, tablet and/or laptop provides to employees, investing in these gadgets is certainly worth it in both the short and long term.

Indeed, providing smartphones to your employees is more than just an attractive benefit. In fact, options like the iPhone 8 Plus also help to ensure your employees have an efficient and flexible device they can use to call, text and email colleagues and clients alike while on the go.

3. Create a Modern Workspace

Updating your workplace and going easy on some of the more stuffy rules of corporate America can be a great way to attract young, talented employees. After all, today’s workplaces are only getting younger. In fact, by 2025, three out of four workers will be millennials. Indeed, this ambitious, tech-savvy and creative cohort has a reputation for favoring modern design, open floor plans and comfortable workspaces, including plush furniture and areas to relax outdoors.

Collaborative workspaces are another popular trend. In fact, you may want to explore the possibility of replacing some cubicles and closed-door offices with larger tables or spaces, where your employees can better interact with one another. Ultimately, this can provide a great avenue to boost productivity and creativity, while also creating a supportive environment for your employees.

If you want to take your workspace to the next level — and make your business even more competitive for the talent of tomorrow — then consider adding some other perks, like hosting weekly or monthly happy hours, setting a casual work attire policy and/or allowing employees to bring their pets into work.

Attracting Top Talent to Your Growing Business

These days, you don’t need a recognizable brand name or a big budget to attract top talent. Instead, rethink your office layout, provide your employees with smartphones, and/or offer flexible telecommuting opportunities. With a little creativity and a few smart investments, you can choose benefits that are as valuable to you as they are to your potential hires.